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Lead Magnet

5 min read

What To Do If Your Minimum Viable Test Gets No Signups from Paid Traffic: A Decision Framework

Launching a startup or new product is risky, and smart founders reduce that risk by validating demand early. One proven method is the minimum viable...

3 min read

6 Essential Videos Every Roofer Needs to Grow Their Business

Haven't read Demystifying Business Video Creation: Who Should Do It, How to Start, and What to Say yet? It's the perfect precursor to give you all...

lead magnet idea

2 min read

Roofing Lead Magnets: - Free Emergency Tarp Delivery Service

So you're about to get hit by a Hurricane. A customer messaged me the same day of the $100m Leads book launch event, letting me know he was about to...