The Ultimate Storm Marketing Plan for Roofing Companies: Before, During, and After the Storm
When a storm is on the horizon, roofing companies have a unique opportunity to not only help their communities but also grow their businesses. Having...
2 min read
Adam Sand
:
Aug 19, 2023 2:53:57 PM
A customer messaged me the same day of the $100m Leads book launch event, letting me know he was about to get hit by a Hurricane in California. Being that he's an active RevOps client and a beloved customer overall, my first inclination was to ask;
What's your lead magnet going to be?
To which he responded that he;
i) Wasn't surprised that was my response
ii) & that he was hoping I had an idea
Thankfully, when I owned a roofing business in Canada, I promptly started the $100m Leads course and began listing different lead magnets for roofing companies in my own roofing business. Roofing Business Partner started as a Facebook Ad Agency for roofers in 2016. So I can come up with them quickly and this course is chock-full of complete frameworks that made me even better rapidly. (hint: free inspection, free storm damage assessment = ZERO VALUE because everyone is doing it.)
Here is what I remember and what followed:
GREAT CUSTOMERS WANT GREAT LEAD MAGNETS
- Alex Hormozi Chapter 3; Section 7
Why this one would work:
(Meets four core criteria of not sucky fluff)
HOWEVER… Widowed Grandma, Rich, Lazy, Tech CEO, Super scary, steep-roof dwellers, and people without $300 ladders need not apply. These people pay the big bucks. 💰 💰
Guess what, If they need a $300 ladder and have to buy it and bring it home to use the tarp? Guess who's getting paid $200 for a free roof inspection with some work and a tarp?
Sure, the storm will bring you some leads.
I want $100,000,000 worth of leads; WHO WANT TO BUY FROM ME because they would feel stupid if they didn't.
DO. YOUR. VIDEOS.
Document your emergency community response efforts. Altruism and Self Interest can morally co-exist in the same action.
Make a zillion! Stay Dry.
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