If you're from a roofing company and you don't have a lot of people coming through your doors, that doesn't mean you can't get your name out there. One of the best ways to do this is by creating videos about your roofing business and posting them on social media sites such as Facebook, Twitter, and Instagram. It's generally just a great way to interact with your customers and potential customers.
Not only will these videos help create brand awareness for your business—they'll also provide customers with an opportunity to "meet" the people behind it all.
Before we get into it If you haven't checked out our podcast on this topic you should give it a listen as well!
1) Creating a Customer Testimonial Video
Customer testimonial videos are a great way to show off your roofing business and the work you’ve done. Customers love sharing their stories and having a video of them describing their experience can help you stand out from competitors who aren’t offering this type of content. Plus, it can also be used as an incentive or incentive program to get customers to refer family members or friends.
Creating your own video testimonial is easy: just ask around for referrals, find someone who has recently hired your company, and ask if they have time for an interview!
2) Showing Your Work in Progress.
A few of the following suggestions will rely on a video email tool called BombBomb. It's one of the most important tools for roofing marketing out there.
It allows you to quickly and easily record, send, and track videos inside of your emails. If you're not using it, you're missing out on a lot of valuable opportunities to connect with your customers and create deeper relationships.
With these types of progress videos, you can give the viewer a sense of what it's like to work with you and how your team works together. By showing the viewer what it's like to interact with customers, they will get a better understanding of how each job unfolds—which helps create trust between customer and business owner.
3) Personalized Content and Ads
Along those same lines and depending on your settings, you can use BombBomb to personalize your messages and videos. Imagine someone using your website to ask a quick question. They'll often be gone if they don't get a response pretty close to instantly. This is a great opportunity to create an "in-the-moment" video answering their question about your roofing business and maybe even giving roofing insights that your competitors can't or won't.
Tips for BombBomb "in-the-moment" Videos
The key to this type of roofing marketing video is speed and authenticity. If more leads come in or a prospect asks a question and you're at your phone when the notification comes in, drop what you're doing, copy the email address and open the mobile app immediately. In 30 seconds or less, you want to address their inquiry or answer their question.
Tell them What Comes Next
You're taking them on this journey with your roofing business. So help them know what the next step is. You could ask for their business, or you can just ask for an email reply, but make sure the video ends with a call to action.
4) Creating a visual FAQ
Don't waste time answering the same questions over and over. Put your customers' most common questions in a video so that you can share them with prospects who are considering using your services. This will help you save time and money by not having to answer these questions again, while also making you look more professional.
If someone is going through the trouble of asking a lengthy question, they probably want an honest answer from someone who knows what they're talking about (and not just some salesperson). By creating a visual FAQ, potential customers can get answers from experts in their industry instead of asking around or searching online for themselves.
Email Spam, Fraud, and Abuse
When it comes to roofing marketing, spam is a big problem. Not only can it ruin your reputation, but it can also get you in trouble with the law.
One way to avoid spam is to use a tool like BombBomb to track your email opens and clicks. This way, you can see who is actually interacting with your emails and who is just ignoring them. If someone seems to be ignoring your emails, you can either stop sending them to that person or try a different approach.
- Identify which videos are most popular with your audience
- Find out where your audience is located
- See what devices they are using to watch your videos
- Get engagement and site statistics
6) Homepage and Tailored Ads
You can also use video to improve your website's homepage and create tailored ads that are more targeted to your audience.
For example, if you have a blog about roofing, you could create a video that gives an overview of the most popular topics on your blog. This would help new visitors to your site quickly understand what your blog is about and find the information they're looking for.
The roofing industry is constantly changing, and it can be hard to keep up with the latest trends. However, by creating roofing insights videos, you can show your audience that your roofing business is ahead of the curve.
When Attracting More Attention, There are a Few Things to Look Out For
- Make sure to track outages and protect against abuse.
- Protect against spam fraud.
- Make sure your YouTube Homepage and tailored videos are relevant to your roofing business.
- Deliver and maintain google quality content
- Keep an eye on your audience engagement and site statistics.
- Your videos are age appropriate if relevant to your audience. Keep an eye on your site statistics to understand your audience.
- Measure audience engagement, and measure the effectiveness of your videos.
- Ads are influenced by the videos people watch, so your viewers are going to see competitors' ads.
A Few More (Quick) Video Tricks to Get More Roofing Business:
- On your own site, show personalized ads, depending on their past viewership or location.
- Send video recommendations: a customized youtube playlist, videos you watch, etc..
- Always be looking to enhance the quality of your own videos.
- Managing your privacy settings may sound obvious, but make sure everyone can see your videos!
The key takeaway is that video is a great way to show off your skills and expertise without being overbearing. It’s also a tool you can use to build trust with customers, which can increase sales. If you’re not using it yet, start today!
If you have a roofing business and want more tools and tips on getting more customers, be sure and contact us!