Recruitment Success Part 2: How to Write Job Ads That Attract Top Performers
Stop writing generic job postings. Learn how targeted, candidate-focused messaging transforms your hiring results—and helps you build a...
3 min read
Sandroid : May 1, 2025 1:51:33 PM
This is PART THREE of our four part Recruiting Success series. Check out Part One and Part Two here:
1. Recruitment Success Part 1: Master the $500,000 Hiring Mindset to Build a High-Performing Team
2. Recruitment Success Part 2: How to Write Job Ads That Attract Top Performers
Today’s hiring landscape is fiercely competitive.
Top performers aren’t waiting around. They have instant access to dozens of opportunities—and they’re sizing you up as much as you’re evaluating them.
If you want to consistently hire A-players, you can’t rely on outdated methods.
You need an intentional, transparent, and fast-moving recruitment engine.
As Jon says:
“If you don't stand out with clarity, speed, and strong standards, you lose top talent before you even realize it.”
Here’s how to build a winning process that attracts—and closes—the best.
Your company's vision should ignite candidates' ambition—not just check a box.
✅ What to do:
Speak about your broader mission early and often.
Set clear, high standards for performance from the start.
Invite candidates to prove their excellence (e.g., ask them to role-play a previous sale or share hard evidence of past success).
Key Principle:
Candidates should immediately understand that results matter—and that their dreams can fit within your company’s bigger vision.
→ Example of leadership done right: Tommy Mello of A1 Garage designs his company’s mission big enough to house his team's individual aspirations.
Nobody likes being left in the dark.
Jon emphasizes that candidates should always know:
Where they are in the process
What happens next
How long it will take
✅ Pro Tip:
Structure your process like this:
3 simple stages (10–15 minutes each)
Pre-set expectations (timeline, next steps)
Automated notifications via text or email to keep candidates engaged
Key Lesson:
Candidates don’t leave because the process is long—they leave because it feels uncertain.
🚀 Think like Uber or DoorDash: Constant updates build trust, even if actual timelines aren’t faster.
Recruitment at scale means you can’t manually vet every applicant.
✅ Smart Hiring Tech Should Help You:
Automatically filter unqualified candidates
Flag top performers based on pre-set criteria
Move applicants efficiently through the funnel
Real-world success:
One client Jon worked with screened 300 candidates and hired 11 top performers in just two weeks—with a single recruiter and an automated system.
“The right tools make it unfair to your competitors still stuck sorting spreadsheets.”
Even with strict standards, your tone must stay approachable and human.
✅ What top candidates want to feel:
Welcomed, not interrogated
Respected, not just evaluated
Supported, not just processed
✅ Mobile-First Best Practices:
Text-based scheduling links
Easy document uploads
Short, friendly email templates
Remember:
The easier you make it for great people to apply and communicate, the better your chances of winning them.
Recruiting top performers today demands more than posting a job ad.
It requires a recruitment engine built on:
Vision: Inspire candidates with your mission.
Standards: Set clear expectations from day one.
Speed and Clarity: Communicate constantly and transparently.
Automation: Scale intelligently without losing the human touch.
Friendliness: Stay approachable, accessible, and respectful.
Build your process right—and you won't just hire faster. You'll hire better.
Don't miss PART FOUR where we discuss the final step of the process: INTERVIEWS.
Top candidates often have multiple offers. A fast, transparent process keeps them engaged and signals organizational strength and professionalism.
Automation streamlines screening, communication, and scheduling—freeing up recruiters to focus on building relationships with the best candidates.
Clear standards attract ambitious candidates, set expectations early, and make evaluating new hires objective instead of emotional.
Use automation for updates and scheduling, but keep messaging warm, responsive, and friendly to make candidates feel valued throughout.
Most candidates engage with opportunities through their phones. A mobile-optimized process increases accessibility and reduces candidate friction.
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