If you run a roofing company in Australia, you’ve likely noticed the ongoing debate around Starbucks in the land down under. Starbucks is a giant in the coffee industry, and it’s no surprise that many Aussies have mixed feelings about the company. But as a roofing company, why should you care about the battle between Starbucks and Australia’s homegrown coffee shops?
To understand why, it’s important to take a look at the issues at play. In Australia, Starbucks has been accused of bringing a big-business model that shuts out smaller, independent players. This especially impacts local cafes and specialty coffee shops, who feel that Starbucks has an unfair advantage when it comes to pricing, marketing, and access to resources. In addition to this, Starbucks has come under fire for paying no corporate tax in Australia, despite having over 700 stores across the country.
As a roofing company, you may wonder why any of this matters to you? The answer is simple, when the competition gets tougher, the prices for your services will likely go down. If Starbucks’ presence in Australia continues to grow and dominate the market, prices for basic roofing services, such as replacement and repair, could fall. This could be disastrous for smaller roofing companies, as they may not be able to afford to compete at lower price points. So, in a sense, the battle between Starbucks and Australia’s homegrown coffee shops could indirectly impact the roofing industry.
What’s more, the fight between Starbucks and Australia’s homegrown coffee shop could also have a ripple effect on the roofing industry. Coffee shops and cafes are often located in the same strip malls, shopping centers, and plazas that roofing businesses use for their services. If Starbucks were to drive out local specialty coffee shops, roofers would lose out on potential business and foot traffic. This could lead to a decline in roofing services in certain areas.
What’s more, if Starbucks were to succeed in taking over the coffee industry in Australia, it would create a number of issues for roofers. First, it could leave roofing companies without a key source of referrals. Customers often ask the baristas or staff in coffee shops for recommendations on who to contact for roofing services, so if the competition between Starbucks and Australia’s local coffee shops continues to heat up, it could impact their ability to generate referrals.
Also, Starbucks has demonstrated a tendency to outsource certain operations and services, such as cleaning and repairs. That means fewer clients are likely to use a local roofing company since they can just go with a big-name business. Plus, when it comes to advertising, Starbucks often has the edge with their huge marketing budgets.
All in all, the fight between Starbucks and Australia’s homegrown coffee shops is something that any roofing company in Australia should pay attention to. By taking note of how this battle is playing out, you can make sure that your business is prepared if the competition heats up and prices start to decline. While the coffee industry is a far cry from the roofing industry, it’s important to remember that both industries ultimately rely on consumers to make purchases and support businesses.
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Adam Sand : Jan 11, 2023 5:01:26 AM
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