2 min read

Joys and Challenges of Roofing: Mastering the Middle for a Satisfying Finish

As a business influencer, I'm inspired by the work of many entrepreneurs, but one of the people that stands out the most to me is Alex Hormozi.

Alex is a successful CEO and award-winning entrepreneur based in Vegas. He has accomplished many successes in a relatively short span, launching multiple companies and achieving notable milestones. But more than just his success, what impresses me most is his attitude of persistence and dedication that drives every achievement.

I recently read Alex’s quote,

“The start and the finish are both fun. It’s the middle you have to master. The terrible brutal unending…middle,"

....and it immediately resonated with me.

It perfectly captures the experience of working diligently toward an end goal: no matter how much passion we have for our work at the beginning or how much enthusiasm we have for celebrating when we reach our destination, it's typically the unsung and unglamorous HARD BORING WORK that gets us there in between.

For a roofing company owner, Alex’s words are especially pertinent; he has become an authority figure in his space due to his own stellar success, and it is not unsimilar to what makes a roofing company win. A career in roofing comes with its own unique challenges: You need a team with technical skills and experience, but you also need people who understand how to create relationships with customers through exceptional service and top-notch communication. And while digital tools like Hubspot can help streamline certain processes and make things easier (particularly during pandemics like Covid-19), nothing can replace timeless qualities such as commitment, reliability and hard work; it’s these qualities that must be mastered before reaching any significant level of success.

From budgeting for supplies to handling Customer inquiries efficiently, from understanding local regulations to keeping workers safe on job sites; from managing communications between teams to estimating costs accurately: these are all essential components of any successful roofing operation – regardless of size or location – and they aren’t glamorous or inspiring tasks by any means! But they do require focus and energy in order to be done properly, making them all part of “the middle” referred to by Alex Hormozi in his quote.

The terrible brutal unending (but oh so necessary) middle. The success of any roofing business rests squarely on leadership’s shoulders; taking pride in ownership requires knowledge not only how to do the job right but also how to motivate those around you into doing their best in the place between making that first million, and going from 30-100 or whatever the eventual terminal growth rate is. Understanding this quote helps us recognize that it won't always be easy or exciting – but it will be rewarding when done correctly! This can help ensure that team members stay motivated throughout their projects – even if progress feels slow at times – by providing them with important middle goals as well as tangible rewards for their hard work along the way.

In addition, no matter your current level of success within your roofing business (or other venture!), remember: The start is only half the journey - mastering “the middle" is where Real progress happens! Not only will this approach help you better serve your customers but it's also a surefire way towards outlsanding your competition and realizing long-term growth & sustainability!

Are you ready to take on the joys and challenges of roofing and master the middle to achieve a satisfying finish?

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