As social media continues to evolve, it's important for businesses to stay up to date with changes in order to keep up with customer needs. A roofing business, for example, relies heavily on digital marketing to reach new and existing customers; however, staying ahead of the curve and leveraging new trends can be a daunting task. With that in mind, here are four social media changes you must know in 2023 that are especially important for a roofing company.
1. Augmented Reality (AR) Integration: AR has been a buzzword in the tech world for a few years, and it's finally starting to make its way into social platforms. In 2023, businesses that leverage AR technology will be more recognizable and engaging to their customers. For a roofing company, this could mean creating interactive virtual experiences, such as letting customers try on different types of roofing materials or seeing what a new roof installation would look like on their home.
2. Voice Search Optimization: Voice search is fast becoming a go-to for many consumers, and staying ahead of the curve with voice optimization is essential for a roofing company. In 2023, roofers will need to start optimizing their content for voice search to make sure their content is visible to potential customers. This could include creating content with long-tail keywords, structuring their content for voice search, and proactively answering questions about roofing.
3. Increased Behavioural Targeting: Behavioural targeting has made a huge impact on advertising, and is set to become even more powerful in 2023. With the rise of AI-driven platforms, roofers will be able to refine their targeting criteria to ensure their messaging is reaching the right audience. This kind of segmentation will be especially beneficial for roofers who are looking to target local customers with relevant messaging.
4. Multi-Platform Content Strategies: As the number of social networks grows, it's important for businesses to develop a multi-platform content strategy. 2023 will be the year that businesses need to start tailoring their approach to different channels in order to get the most out of their social media campaigns. For a roofing company, this could mean creating content specifically designed to engage customers on each network, such as instructional videos for YouTube and tutorials for Pinterest.
No matter which social media changes come in 2023, staying ahead of trends and leveraging new strategies is essential for any business that wants to stay competitive. For a roofing company, understanding and incorporating these four changes into their marketing plan will be essential for staying ahead of the curve and maximizing their social media presence. By integrating AR, optimizing for voice search, refining targeting criteria, and creating multi-platform content strategies, roofing companies can ensure that their social media campaigns are engaging customers and driving leads. As the world of social media keeps evolving, businesses that are quick to adapt to new trends will be well-positioned to succeed.
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Adam Sand : Feb 15, 2023 5:02:00 AM
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Adam Sand