How to Optimize Your Roofing Google Business Profile

One of the most important foundational pieces to your roofing business is a set up and well optimized Google Business Profile. This is the storefront for your roofing company and should be treated as such! In this blog we will cover all the key pieces your Google Business Profile should have to maximize your exposure. 

If you're a roofer and haven't optimized your Google Business Profile, stop what you're doing and spend the next 15 minutes reviewing it with the help of this blog! 

What is a Google Business Profile?

A Google Business Profile is a free tool that allows businesses to appear in Google Search and Maps. It’s your company’s online storefront, showing key details like:

• Business Name
• Service Area/Address
• Phone Number
• Website
• Business Hours
• Reviews
• Photos
• Products

For roofers, this is a game-changer. It ensures your business shows up when local customers search for services like “roof repair near me", or "Roofing company in (location)" 

Why Roofers Need a Google Business Profile

Google Maps is one of the most common places where people look for local contractors to hire. I would argue that having a Google Business Profile is even more important than having a website. Having a well optimized profile will lead to:

• Increased Visibility: Appear in Google’s “Map Pack”—the top 3 local search results.
• Boost Credibility: Positive reviews build trust.
• Valuable Insights: GBP provides analytics on how customers find and interact with your business.

These insights can help you understand how most of your customers are finding you. Such as what keywords they are typing and what devices they are using. Valuable insight you can use when running things like Google PPC. 

How to Set Up Your Google Business Profile

Let’s break it down step by step.

Step 1: Create & Verify Your Profile

1. Visit Google Business.
2. Enter your business details (name, address, phone number).
3. Submit your profile for verification.
4. Google will mail a postcard with a verification PIN. Use it to verify your profile. Or if you're lucky it will auto-verify it based on any other existing online sources that match that. Like your website! 

Step 2: Business Name Consistency

Ensure your business name is consistent across all platforms (website, directories, social media). Inconsistent naming confuses potential customers and can hurt your SEO. 

Helpful tool: You can use tools like YEXT to ensure consistency across all platforms. 

Step 3: Choose the Right Categories

This part is super important. Your primary category should be Roofing Contractor. If you offer any additional services, use secondary categories like “Siding Contractor” or “Window Installation Service.” 

Step 4: Set Your Service Area

The service area and radius section of your Google Business Profile is critical for showing up in the right local searches. Start by ensuring your office address is consistent across all online platforms.

Next, select “Yes” for the option that says, “I deliver goods and services to my customers at their location.” As a roofer, your work happens at your customer’s site, so this is a must.

You’ll then need to define your service area. You can either list specific cities or set a radius around your business location. Be realistic—don’t claim a 100-mile radius if you’ve never traveled that far for a job. Stick to something manageable, like 20–30 miles, to ensure your business appears in relevant local searches.

Step 5: Accurate Hours, Phone Number, & Website

• Hours: Be precise to avoid frustrating customers. We recommend setting this based on when someone is available to answer the phone. Nobody wants to get a voicemail. 
• Phone Number: Use your main business line. Or if you are using an integration like CallRail, you can set that up within the CallRail platform. 
• Website: Link to your homepage. For the appointment URL, use a page like “Free Estimates” or “Contact Us.”

Step 6: Define Your Services

Detail each service in the Services section. For example:

• Roof Installation
  • Asphalt Shingle Roofing
  • Metal Roofing
  • Tile Roofing

Add descriptions to give potential customers a clear idea of what you offer. Make sure to list all services as this is how Google determines if your business should appear based on what someone searched. 

Step 7: Write a Compelling Business Description

Use this section to highlight your expertise and unique selling points. Avoid keyword stuffing and keep it concise.

Example:
“Triumph Roofing specializes in high-quality roof installations and repairs with a focus on transparency, durability, and customer satisfaction. Serving the Boynton Beach area for over 20 years.”

Step 8: Upload High-Quality Photos

Add photos of completed projects, your team, and your office. Make sure your profile photo and logo match your brand identity.

Pro Tip: Rename image files with local SEO keywords, e.g., “tile-roof-installation-miami.jpg.”

Step 9: Build & Manage Reviews

Encourage satisfied customers to leave reviews. More reviews = more trust and higher rankings. Respond to every review—good or bad—to show you value feedback.

Pro Tip: Get more reviews by copying the "get more reviews" button, which provides you with a custom link that you can easily share with past customers to make them leaving you a review easier! 

Step 10: Use Google Business Products

The Products feature is perfect for showcasing your services. It allows you to present your offerings visually and makes it easy for customers to engage.

What Products to Add

This is one of the most underutilized tools in GBP. 

How to Add Products

1. Log in to your GBP.

2. Click Products and then Add Product.

3. Fill in the details:

   • Product Name: Clear and descriptive.
   • Category: Group similar services.
   • Description: Highlight key benefits.
   • Price Range: Optional but helpful.
   • Product Landing Page: Link to a product or service page. 
   
   

4. Add high-quality images and hit Publish.

Step 11: Post Regular Updates

Google Posts help you stand out by sharing updates, special offers, or events. Posts show up in your profile, making it more dynamic and engaging.

Here’s how to create a post:

1. Go to the Posts section.
2. Click Add Update and include:
   • An image or video.
   • A short description (e.g., “Winter Roof Inspection Special”).
   • A call-to-action link to your website or contact page.

Final Thoughts

Setting up and optimizing your Google Business Profile is a must for roofing companies. It increases your visibility, builds trust, and helps you establish your presence in your local community. If you haven't done so yet, clear the next 30 minutes off your calendar and get this done! 

Have Questions? Talk To Our Marketing Team! 

Our in-house marketing department has worked with dozens of roofers across the country and understand what it takes to help your roofing company stand out!