The digital world is noisy—especially in the roofing space, where every company is fighting for visibility on Facebook, Instagram, and Google.
As Adam Sand puts it: “If your ads don’t stop the scroll, they’re dead in the water.”
It’s not about gimmicks. It’s about applying timeless advertising principles in a fast-moving, high-competition space.
Think of your ad as a billboard on a digital highway. If people don’t hit the brakes, your message is lost.
✅ Use video—preferably broad, educational content that builds awareness without a hard sell.
✅ Target wide: focus on geography, not just interests.
✅ Objective: max visibility, not narrow micro-targeting.
→ Related: Learn how to create scroll-stopping video ads that convert
Once you capture attention, start building retargeting audiences.
Create a custom audience from people who watch 50%+ of your video
These are warm leads who’ve shown genuine interest
Flood this audience with early-season offers:
“Best pricing of the year”
“Limited supply left”
“Schedule your inspection today”
→ Related: Turn attention into action with lead-nurturing funnels
What if someone clicks—but doesn’t convert?
✅ Create a second retargeting bucket for landing page visitors who didn’t take action
✅ Serve ads like:
“5 Questions to Ask Before Hiring a Roofer”
“The #1 Mistake Homeowners Make with Roof Repairs”
🎯 Goal: build trust and authority, not just urgency
Generic Canva designs won’t cut it.
Invest in:
Branded infographics
Exploded views of roofing systems
Cost comparisons
Before/after galleries
Number-driven visuals (e.g., “1 Nail Can Cause $4,000 in Water Damage”)
✅ Use familiar images across ads, landing pages, and emails
✅ Reinforce your message visually at every step
→ Related: Support your content with visual process automation
Great ad design is just one step. Here’s what else to include:
Clear CTA (“Schedule My Estimate”)
Dedicated landing page (no distractions)
Automated email follow-up
Confirmation thank-you page
Downloadable offer (guide, checklist, discount)
✅ Objective: create a frictionless journey from ad to quote
The best roofing ads aren’t flashy—they’re thoughtful.
They:
Grab attention
Nurture interest
Educate customers
Move leads toward action
“You don’t need more gimmicks. You need more trust—and a funnel that builds it.”
Start with engaging video. Follow up with smart visuals. Retarget with confidence. Do this, and you’ll stop the scroll—and close the deal.
It’s the art of creating content—especially ads—that instantly grabs attention on social platforms and makes people pause long enough to engage.
Video lets you build awareness, track engagement (like 50% view rate), and retarget warm leads with better offers.
Start with video → build audiences → serve retargeting offers → educate with visual content → drive to a landing page → follow up automatically.
Use infographics, cost breakdowns, exploded roof diagrams, and comparison charts—especially ones that reinforce your offer or blog content.
Track video watchers and landing page visitors, then run educational, trust-building content to move them from “interested” to “ready.”