Pros: Immediate Results, Keeps the Lights on, Less Infrastructure Needed, Easy To Get Started
Cons: Low Quality Leads, Expensive Leads, No Branding, Volatile Results, Expensive
Pros: Immediate results, Keeps the Lights On, Builds the brand some, Referral Pipeline Potential, Measurable ROI, Controlled Cost
Cons: Very Competitive, Volatile Lead Quality, Volatile Results, Expensive CPA, Marketing Professional Needed, Website Needed
Social Branding:
Pros: Brand Recognition, Cheap Traffic, Some Lead Potential, Cheaper than Lead Gen, Less Competition
Cons: No Short Term Lead Results, Low Initial ROI, Time Consuming, Hard To Measure Results
Mailers:
Pros: Can Generate Leads, Branding, Easy To Setup/Manage
Cons: Hard to Measure Results, Low Initial ROI
Billboards:
Pros: Branding, Easy To Setup, Get in Front Of 1,000s
Cons: Expensive, Hard To Measure ROI
Magazines:
Pros: Cheap Advertising, Get In Front Of A Specific Audience, Easy to Setup/Manage
Cons: Not Many Leads Generated, Hard To Measure ROI
Yard Signs/Door Hangers:
Pros: Relatively Cheap, Effective Branding
Cons: Time Consuming, Hard To Measure Results
Community Branding (Charities, Sponsorships, Events):
Pros: Branding, Give Back To Community, Can Generate Leads
Cons: Time Consuming, Hard To Measure Results, Not An Instant Lead Provider
OTT/Streaming Ads:
Pros: Get In Front Of Specific Audience, Easy To Setup/Manage, Branding
Cons: Hard To Measure Results, Low Lead Gen, Expensive
While this strategy could be effective. The business would need some other way of generating leads while they built up the needed branding value to sustain them alone.
When it comes to marketing, businesses often face two main paths: Short-Term vs. Long-Term strategies. New businesses tend to lean toward short-term tactics because they offer quick wins and require minimal setup. The problem? Diving headfirst into lead generation without building a strong brand foundation often leads to some serious drawbacks:
On the flip side, relying solely on branding at the start can be a dangerous game. Without any immediate lead flow, a new business could run out of cash before the branding efforts pay off. Branding can be costly depending on your distribution channels, and done wrong can lead to:
Even done right, It's unlikely that branding alone will skyrocket your roofing business. At some point, you’ll hit a ceiling where growth stalls without adding lead generation to the mix. But here’s the kicker: once your brand is solid, lead generation becomes significantly more effective. Your audience already knows and trusts you—now it’s just a matter of showing up more often and closing the deal.
Sounds like an obvious solution, right? Combine branding and lead generation for the best results. But let’s be real—it’s not cheap, and not every business has the capital or resources to do both at once. Many roofing companies focus solely on lead generation, caught in the Will it get me a lead tomorrow? mindset, and overlook the long-term power of branding.
At RBP Consulting, we’ve seen firsthand how the most successful companies leverage both strategies. Often, they start heavy on lead generation, then invest in branding once they’ve got cash flow. And that’s totally fine! The sooner you build your brand, the sooner you can break free from the hamster wheel of PPC and Facebook leads. Not only will you see more and better-qualified leads, but you’ll also create a system that consistently outperforms even the best ad accounts. Plus, if you ever decide to sell your business, a strong brand significantly boosts your company’s valuation.
By combining branding and lead generation, your roofing business can create a marketing machine that:
Generates More Leads
Generates Better Qualified Leads
Generates Cheaper Leads
Lower Cost Per Acquisition
Higher Close Rates
Higher Average Customer Value
Higher Return On Ad Spend
Higher Profit Margins
Higher ROI
Higher Company Valuation
In the fast-paced world of roofing, your brand is either building trust or driving customers away. A strong, well-executed branding strategy paired with effective lead generation is the ultimate recipe for long-term success. But getting it wrong can cost you time, money, and potential customers. Don’t leave your growth to chance—partner with experts who know how to balance short-term wins with long-term growth. At RBP Consulting, we’ve helped countless roofing companies craft and exectue strategies that deliver real results. Ready to take your business to the next level? Contact us today and let’s build a winning game plan together.