We have talked about this topic in one of our awesome podcasts which you can listen to here, we aren't a digital marketing company, but we know this advice is still invaluable to your roofing business, so let's carry on with it!
If you're looking to get more customers for your roofing company, then you need to make sure you're using the right SEO (Search engine optimization) backlinks. In this article, we'll show you how to get more backlinks in a system that you can repeat over and over again for wicked results. Remember, a backlink is kind of like Googling tire. There are so many tools and shiny red balls and misconceptions and apps and services that are designed for rookies like you or your marketing guy to jump into and they get totally murdered. So don't go and run into that. With the right backlinks, you can get more customers for your roofing company on autopilot. Let's get started and talk about link-building SEO for the roofing industry!
The importance of backlinks for roofing companies
As a roofing company, it's important to have backlinks as part of your SEO strategy. Backlinks are links from other websites that link back to your roofing website. They're like votes that tell search engines your website is popular and relevant. The more backlinks you have, the higher your website will rank in search engine results pages (SERPs), and the more traffic you'll get to your website.
Backlinks should be part of a complete SEO plan. A complete roofing SEO plan also includes doing keyword research, optimizing your roofing website for the right keywords, creating quality content that people want to read, and promoting your website through social media and other channels. By doing all of these things, you'll ensure that your roofing website is visible to potential customers when they're searching for roofing companies online.
How to build backlinks for roofing companies
There are a few ways to build backlinks for roofing companies. One way is to create quality content that people want to read and share. This could be blog posts, infographics, or even videos. Once you've created this content, reach out to other websites in your industry and ask if they'll link to your content. You can also submit your content to directories and backlink databases.
What is quality content?
When it comes to backlinks, not all content is created equal. In order for your content to be effective in building backlinks, it needs to be high quality. High-quality content is well-written, informative, and relevant to your audience. It's also unique and original. If you're creating the same kind of content that everyone else in your industry is creating, you're not going to stand out. How do you know if your content is high quality? One way to find out is to ask yourself if people would actually want to read it and share it with others. If the answer is no, then it's probably not high quality.
How and to who should I reach out to build backlinks?
Once you've created quality content, the next step is to reach out to other websites and ask if they'll link to your content. When reaching out, be sure to personalize your message. Generic messages that look like they were sent to a large list of people are less likely to get a response. It's also a good idea to ask if they have anything they would like you to link to on their website, as this can help build relationships.
What are some of these content directories and backlink databases?
A few examples of backlink databases are:
there are also local SEO directories like:
There are also a variety of niche directories that focus on specific industries, which you can find by searching for "niche directory" + your industry. For example, if you're in the roofing industry, you could search for "roofing directory." I would recommend checking out a few directories and backlink databases to see which ones are the most relevant to your industry.
What are some other ways to get backlinks?
There are a few other ways to get quality backlinks, such as through guest blogging on a roofing website, making infographics, and posting on social media.
Guest blogging is when you write a blog post for other roofing websites. This is a great way to get exposure for your roofing business, as well as to build backlinks. When reaching out to guest blog, be sure to include a link back to your website in your bio.
Another way to get backlinks is through infographics. Infographics are visual representations of information, and they're often shared on social media and other websites. When creating an infographic, be sure to include a link back to your website.
How long does it take for backlinks to start working?
backlinks can take some time to start working. depending on when the backlinks are indexed by Google and other search engines, it can take weeks or even months for them to start working. However, backlinks are an important part of SEO strategy, and they can help improve your website's ranking so that your position lasts for the long term.
How to audit your backlinks
There are a few tools you can use to perform an SEO audit on your backlinks, such as:
These tools will help you see which websites are linking to your website, as well as the anchor text they're using. Anchor text is the text that's used when someone links to your website. For example, if someone links to your website with the anchor text "roofing company," that's telling Google that your website is about roofing companies.
One of the most important things to look for when auditing your backlinks is the quality of the websites that are linking to you. You want to make sure that the websites linking to you are relevant to your industry and have high domain authority. Domain authority is a metric that measures the quality of a website. The higher the domain authority, the more likely it is that Google will trust the website.
What is a good backlink?
A good backlink is a backlink from a high-quality website that's relevant to your industry. The anchor text should also be relevant to your industry. For example, if you're a roofing company, you would want backlinks from roofing websites, home improvement, or home remodeling. The anchor text could be " roofing company," "roofing contractor," or "roofer."
What is a bad backlink?
A bad backlink is a backlink from a low-quality website that's not relevant to your industry. The anchor text could also be irrelevant to your industry. For example, if you're a roofing company, you would want to avoid backlinks from websites about gambling, weight loss, or Viagra. The anchor text could be "online casino," "weight loss pill," or "buy Viagra."
How do I get rid of bad/toxic backlinks?
If you have bad or toxic backlinks, you can use Google's Disavow Tool to tell Google to ignore those backlinks. You should only use the Disavow Tool as a last resort, and you should only disavow backlinks that are truly toxic. You can reach out to the website owner and ask them to remove the backlink, but if they don't respond or they refuse, then you can use the Disavow Tool.
How often should I audit my backlinks?
You should audit your backlinks at least once a month, but more often if you're actively trying to improve your backlink profile.
You may think SEO for roofing companies is paying an SEO company to write things, but link building is like talking to your fellow business owners and building relationships so you and other roofing contractors can grow your search engine rankings together!
We are your roofing business partner we are RBP!
Here at RBP, we are always trying to think of new ways to help our roofing company partners grow their businesses. We help you identify who your perfect customer is, what they need from you, and how to reach them. RBP provides a framework for your business to succeed by helping you create processes that reduce sales friction and increase customer satisfaction.
Looking to grow your roofing business give us a call, we know we can help you grow your business, reach more customers, and make more your processes flow smoothly.